/* ============================================================
   MMG × AFMDA Case Study — design system mirrored from
   mormediagroup.com (Barlow Condensed / Playfair Display / DM Sans,
   #448cac sky-blue on near-black gradient).
   ============================================================ */

:root {
  --bg: linear-gradient(135deg, #07080a 0%, #0d1520 40%, #111820 100%);
  --black: #07080a;
  --offblack: #0c0e12;
  --navy: #111820;
  --panel: #0d1520;
  --sky: #448cac;
  --sky-light: #6dbad4;
  --ice: #d4e4f7;
  --silver: #c8d4e0;
  --warm: #ede9e1;
  --white: #f5f3ef;
  --muted: #8d97a3;
  --line: rgba(240, 237, 230, 0.10);
  --line-strong: rgba(240, 237, 230, 0.18);
  --gold: #d4b86a;
  --red: #c8202a;

  --cond: 'Barlow Condensed', sans-serif;
  --serif: 'Playfair Display', Georgia, serif;
  --sans: 'DM Sans', system-ui, sans-serif;

  --maxw: 1200px;
  --gutter: clamp(20px, 5vw, 64px);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--sans);
  background: var(--black);
  background-image: var(--bg);
  background-attachment: fixed;
  color: var(--warm);
  line-height: 1.65;
  font-weight: 300;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { display: block; max-width: 100%; }

a { color: var(--sky-light); text-decoration: none; }

/* ---------- shared layout ---------- */
.wrap { max-width: var(--maxw); margin: 0 auto; padding-inline: var(--gutter); }

section { padding-block: clamp(36px, 4.5vw, 60px); }

.eyebrow {
  font-family: var(--cond);
  text-transform: uppercase;
  letter-spacing: 0.28em;
  font-weight: 600;
  font-size: 13px;
  color: var(--sky);
  margin-bottom: 22px;
}

h2.section-title {
  font-family: var(--cond);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.01em;
  font-size: clamp(30px, 4.6vw, 56px);
  line-height: 1.02;
  color: var(--white);
  margin-bottom: 28px;
}

.lede {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(19px, 2.2vw, 25px);
  line-height: 1.5;
  color: var(--ice);
  max-width: 760px;
}

.body-copy { max-width: 720px; }
.body-copy p { margin-bottom: 18px; color: var(--silver); font-size: clamp(19.5px, 1.7vw, 22px); line-height: 1.6; }
.body-copy p:last-child { margin-bottom: 0; }
.body-copy .lede-plain { color: var(--warm); font-size: clamp(22px, 1.9vw, 25px); }
.body-copy strong { color: var(--white); font-weight: 600; }
.body-copy .emphatic {
  font-family: var(--serif); font-style: italic; font-weight: 500;
  color: var(--ice); font-size: 22px; margin-top: 26px;
}

/* pull statement inside body copy */
.body-copy .pull {
  font-family: var(--serif); font-style: italic; font-weight: 500;
  font-size: clamp(22px, 2.4vw, 28px); line-height: 1.35; color: var(--white);
  margin: 30px 0; padding-left: 22px; border-left: 3px solid var(--sky); max-width: none;
}

.group-intro {
  font-family: var(--serif); font-style: italic; color: var(--muted);
  font-size: clamp(19px, 1.6vw, 21px); margin: 6px 0 4px;
}
.differentiator {
  margin-top: 48px; max-width: 940px;
  font-family: var(--cond); font-weight: 600; font-size: clamp(22px, 3vw, 34px);
  line-height: 1.18; color: var(--white); padding-left: 24px; border-left: 4px solid var(--sky);
}
.differentiator b { color: var(--sky-light); font-weight: 700; }
.closing-line {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .02em; font-size: clamp(24px, 3.4vw, 40px); line-height: 1.08;
  color: var(--white); max-width: 760px; margin: 40px auto; text-align: center;
}

/* ---------- scroll reveal ---------- */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px var(--gutter);
  background: rgba(7, 8, 10, 0.72);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav-logo { display: flex; align-items: baseline; gap: 2px; text-decoration: none; }
.nav-logo .m1 { font-family: var(--cond); font-weight: 700; font-size: 24px; letter-spacing: .02em; color: var(--white); text-transform: uppercase; }
.nav-logo .m2 { font-family: var(--cond); font-weight: 400; font-size: 24px; letter-spacing: .02em; color: var(--sky); text-transform: uppercase; }
.nav-logo img { height: 30px; width: auto; max-width: 200px; display: block; }
@media (max-width: 760px) { .nav-logo img { height: 22px; max-width: 150px; } }
.nav-btn {
  font-family: var(--cond); font-size: 13px; letter-spacing: .14em;
  text-transform: uppercase; font-weight: 700; color: #fff;
  background: var(--sky); padding: 12px 26px; transition: background .2s;
}
.nav-btn:hover { background: var(--sky-light); }

/* ============================================================
   HERO
   ============================================================ */
.hero { padding-top: clamp(56px, 9vw, 110px); padding-bottom: clamp(32px, 4.5vw, 60px); text-align: left; }
.hero h1 {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  font-size: clamp(40px, 8vw, 100px); line-height: 0.92; letter-spacing: 0.005em;
  color: var(--white); margin-bottom: 30px;
}
.hero h1 .hl { color: var(--sky); }
.hero-sub {
  font-family: var(--serif); font-style: italic; font-weight: 400;
  font-size: clamp(20px, 2.6vw, 30px); line-height: 1.45; color: var(--ice);
  max-width: 820px; margin-bottom: 56px;
}

/* Press reel (sizzle montage) */
.reel {
  position: relative; width: 100%; aspect-ratio: 16 / 7; max-height: 480px;
  overflow: hidden; background: #080c11; border: 1px solid var(--line-strong);
  margin: 8px 0 28px; cursor: pointer; user-select: none;
}
.reel-track { position: absolute; inset: 0; }
.reel-frame { position: absolute; inset: 0; opacity: 0; pointer-events: none; transition: opacity .8s ease; }
.reel-frame.on { opacity: 1; }
.reel-frame img {
  width: 100%; height: 100%; object-fit: cover; object-position: top center;
  /* light dim only — bottom cap gradient handles caption legibility */
  filter: brightness(0.92) contrast(1.02);
}
.reel-frame.on img { animation: reelDrift 7s ease-out both; }
@keyframes reelDrift { from { transform: scale(1.035); } to { transform: scale(1); } }
.reel-frame .cap {
  position: absolute; left: 0; right: 0; bottom: 0;
  padding: clamp(36px,5vw,56px) clamp(20px,3vw,40px) clamp(22px,3vw,40px);
  background: linear-gradient(transparent, rgba(6,8,11,0.55) 30%, rgba(6,8,11,0.95));
}
.reel-frame.on .cap { animation: capIn 0.5s ease-out both; }
@keyframes capIn { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.reel-outlet {
  /* hide outlet name + badge — only the logo shows */
  font-size: 0; line-height: 0; margin-bottom: 16px;
}
.reel-outlet .b { display: none; }
.reel-outlet .logo-mini {
  display: block; height: auto; width: auto; margin: 0; padding: 0;
}
.reel-outlet .logo-mini img {
  max-height: 36px; max-width: 200px; height: auto; width: auto;
  /* recolor white-mono logo to sky-light (#6dbad4) */
  filter: brightness(0) saturate(100%) invert(73%) sepia(53%) saturate(381%) hue-rotate(155deg) brightness(91%) contrast(88%);
}
/* squarer logos read smaller at the default cap — bump them up */
.reel-outlet .logo-mini img[src*="logos/jewishpress.png"],
.reel-outlet .logo-mini img[src*="logos/fox.png"],
.reel-outlet .logo-mini img[src*="logos/jns.png"],
.reel-outlet .logo-mini img[src*="logos/jmore.png"],
.reel-outlet .logo-mini img[src*="logos/pagesix.png"] {
  max-height: 54px; max-width: 240px;
}
.reel-head {
  font-family: var(--cond); font-weight: 600; color: var(--white);
  font-size: clamp(20px,3.2vw,38px); line-height: 1.05; max-width: 900px;
}
.reel-bar { position: absolute; top: 0; left: 0; right: 0; height: 3px; background: rgba(255,255,255,.12); }
.reel-bar span { display: block; height: 100%; width: 0; background: var(--sky); transition: width .12s linear; }
.reel-hud {
  position: absolute; top: 16px; left: 0; right: 0; padding: 0 clamp(16px,2vw,24px);
  display: flex; align-items: center; justify-content: space-between; z-index: 2;
}
.reel-tag, .reel-right { display: flex; align-items: center; gap: 12px; }
.reel-tag {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .22em;
  font-weight: 700; font-size: 12px; color: var(--warm);
}
.reel-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--red); animation: pulse 1.4s ease-in-out infinite; }
@keyframes pulse { 0%,100%{opacity:1} 50%{opacity:.3} }
.reel-count { font-family: var(--cond); letter-spacing: .16em; font-size: 12px; color: var(--muted); }
.reel-toggle {
  font-family: var(--cond); font-size: 11px; line-height: 1; color: var(--warm);
  background: rgba(7,8,10,.5); border: 1px solid var(--line-strong); border-radius: 3px;
  width: 30px; height: 26px; cursor: pointer; transition: border-color .2s;
}
.reel-toggle:hover { border-color: var(--sky); }
@media (max-width: 640px) { .reel { aspect-ratio: 4 / 3; } }
@media (prefers-reduced-motion: reduce) {
  .reel-frame.on img, .reel-frame.on .cap { animation: none; }
  .reel-dot { animation: none; }
}

/* Featured In strip */
.featured { margin-top: 18px; padding-top: 34px; border-top: 1px solid var(--line); }
.featured-label {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .3em;
  font-size: 12px; font-weight: 600; color: var(--muted); margin-bottom: 22px;
}
/* logo marquee */
.marquee {
  overflow: hidden; width: 100%;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 7%, #000 93%, transparent);
}
.marquee-track { display: flex; align-items: center; gap: clamp(28px, 4vw, 56px); width: max-content; animation: marquee 48s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.logo-chip {
  flex: 0 0 auto; height: 68px;
  display: flex; align-items: center; justify-content: center;
}
.logo-chip img {
  max-height: 50px; max-width: 180px; width: auto; height: auto;
  object-fit: contain; display: block;
  opacity: 0.78; transition: opacity .25s;
}
/* per-logo bumps for ones whose shape reads smaller at the default cap */
.logo-chip img[src*="logos/fox.png"],
.logo-chip img[src*="logos/pagesix.png"],
.logo-chip img[src*="logos/allisrael.png"],
.logo-chip img[src*="logos/jewishpress.png"],
.logo-chip img[src*="logos/arutz.png"],
.logo-chip img[src*="logos/sfsuntimes.png"] {
  max-height: 66px; max-width: 220px;
}
.logo-chip:hover img { opacity: 1; }

/* small logo accent for reel + cards */
.logo-mini {
  display: inline-flex; align-items: center; justify-content: center;
  height: 20px; margin-right: 10px; vertical-align: middle; flex: 0 0 auto;
}
.logo-mini img { height: 18px; width: auto; max-width: 80px; object-fit: contain; display: block; }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }

/* ============================================================
   APPROACH — numbered method
   ============================================================ */
.approach-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 2px; margin-top: 40px; background: var(--line); border: 1px solid var(--line); }
.method {
  background: var(--panel); padding: clamp(28px, 3vw, 44px);
  display: flex; gap: 24px; align-items: flex-start;
}
.method .num {
  font-family: var(--cond); font-weight: 700; font-size: 46px; line-height: 1;
  color: var(--sky); opacity: .85; flex-shrink: 0; width: 52px;
}
.method h3 {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .04em; font-size: 21px; color: var(--white); margin-bottom: 10px;
}
.method p { color: var(--silver); font-size: clamp(17.5px, 1.5vw, 19.5px); line-height: 1.55; }

/* ============================================================
   EVENTS
   ============================================================ */
.events-group-title {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .22em;
  font-weight: 700; font-size: clamp(20px, 2.4vw, 28px); color: var(--white);
  padding-bottom: 16px; margin-bottom: 8px; border-bottom: 2px solid var(--sky);
  display: inline-block;
}

.event { padding-block: clamp(40px, 5vw, 64px); border-bottom: 1px solid var(--line); }
.event:last-of-type { border-bottom: none; }
.event-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 30px; flex-wrap: wrap; }
.event-titles { flex: 1 1 360px; }
.event h3 {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .005em; font-size: clamp(24px, 3vw, 38px); line-height: 1.04;
  color: var(--white); margin-bottom: 8px;
}
.event-meta {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em;
  font-weight: 500; font-size: 14px; color: var(--muted);
}
.event-reach { text-align: right; flex-shrink: 0; }
.event-reach .num { font-family: var(--cond); font-weight: 700; font-size: clamp(30px, 4vw, 46px); color: var(--sky); line-height: 1; }
.event-reach .lbl { font-family: var(--cond); text-transform: uppercase; letter-spacing: .2em; font-size: 11px; color: var(--muted); }
.event-narr { margin: 22px 0 18px; max-width: 740px; color: var(--silver); font-size: clamp(19px, 1.7vw, 21.5px); line-height: 1.55; }
.event-narr .honoree { color: var(--ice); font-style: italic; font-family: var(--serif); }
.play {
  margin: 0 0 30px; max-width: 760px; color: var(--ice); font-size: clamp(18.5px, 1.6vw, 20.5px); line-height: 1.55;
  padding: 14px 20px; background: rgba(68, 140, 172, 0.07); border-left: 3px solid var(--sky);
}
.play-label {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .2em;
  font-weight: 700; font-size: 12px; color: var(--sky-light); margin-right: 12px;
  display: inline-block;
}

/* press stack */
.stack { display: grid; grid-template-columns: repeat(auto-fill, minmax(225px, 1fr)); gap: 16px; }
.clip {
  display: flex; flex-direction: column; background: var(--offblack);
  border: 1px solid var(--line); text-align: left; color: inherit;
  font: inherit; cursor: pointer; overflow: hidden; transition: border-color .2s, transform .2s;
}
.clip:hover { border-color: var(--sky); transform: translateY(-3px); }
.clip-imgwrap { aspect-ratio: 16 / 10; overflow: hidden; background: #0a0f15; }
.clip-imgwrap img { width: 100%; height: 100%; object-fit: cover; transition: transform .4s; }
.clip:hover .clip-imgwrap img { transform: scale(1.04); }
.clip-noimg {
  aspect-ratio: 16 / 10; display: flex; align-items: center; justify-content: center;
  background: linear-gradient(135deg, #0c1722, #0a1019);
}
.clip-noimg span {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .14em; font-size: 20px; color: var(--sky); opacity: .8;
}
.clip-body { padding: 14px 15px 16px; display: flex; flex-direction: column; gap: 6px; flex: 1; }
.clip-outlet {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .12em;
  font-weight: 700; font-size: 13px; color: var(--white);
  display: flex; align-items: center; gap: 8px;
}
.clip-date { font-family: var(--cond); letter-spacing: .08em; font-size: 12px; color: var(--muted); text-transform: uppercase; }
.clip-headline { font-size: 16px; line-height: 1.42; color: var(--silver); margin-top: 2px; }
.badge {
  font-family: var(--cond); font-style: normal; font-weight: 700;
  text-transform: uppercase; letter-spacing: .12em; font-size: 10px;
  color: var(--black); background: var(--gold); padding: 2px 7px; border-radius: 2px;
}
.badge.live { background: var(--sky); color: #fff; }

/* ============================================================
   BEFORE / AFTER comparison bars
   ============================================================ */
.compare-section { padding-block: clamp(36px, 4.5vw, 60px); }
.compare-grid { display: flex; flex-direction: column; gap: 30px; max-width: 940px; margin-top: 40px; }
.compare-row { }
.row-label {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .18em;
  font-weight: 700; font-size: 13px; color: var(--silver); margin-bottom: 10px;
}
.row-bars { display: flex; flex-direction: column; gap: 8px; }
.bar {
  height: 42px; display: flex; align-items: center; justify-content: space-between;
  padding: 0 18px; min-width: 110px;
  font-family: var(--cond); letter-spacing: .04em;
  width: var(--w, 100%);
  transition: width .9s ease-out;
}
.bar.before {
  background: rgba(200, 212, 224, 0.10);
  color: var(--muted);
  border-left: 2px solid rgba(200, 212, 224, 0.30);
}
.bar.after {
  background: linear-gradient(90deg, var(--sky) 0%, var(--sky-light) 100%);
  color: #fff;
  border-left: 2px solid var(--sky-light);
}
.bar-label { font-size: 11px; text-transform: uppercase; letter-spacing: .2em; font-weight: 600; opacity: .85; }
.bar-val { font-size: 20px; font-weight: 700; letter-spacing: .02em; }
.compare-footnote {
  margin-top: 38px; font-size: 12.5px; color: var(--muted);
  max-width: 880px; line-height: 1.6;
}

/* growth viz: stat cards + horizontal bars */
.growth-viz { margin-top: 36px; }
.growth-cards {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px;
  background: var(--line); border: 1px solid var(--line);
  margin-bottom: 48px;
}
.growth-card {
  background: var(--panel); padding: 28px 24px;
  display: flex; flex-direction: column; gap: 12px;
}
.growth-label {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .18em;
  font-weight: 700; font-size: 12px; color: var(--silver);
}
.growth-numbers {
  display: flex; align-items: baseline; gap: 12px;
  font-family: var(--cond); font-weight: 700;
}
.num-before { font-size: 22px; color: var(--muted); }
.arrow { font-size: 22px; color: var(--sky); font-weight: 300; }
.num-after { font-size: clamp(38px, 4.5vw, 52px); color: var(--sky-light); line-height: 1; }
.growth-sub {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em;
  font-weight: 500; font-size: 11px; color: var(--muted);
}

/* cumulative line chart */
.line-chart-wrap { margin-top: 36px; max-width: 940px; padding: 8px 0 16px; }
.chart-caption {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .18em;
  font-weight: 700; font-size: 13px; color: var(--silver); margin-bottom: 14px;
}
.line-chart { width: 100%; height: auto; display: block; }

@media (max-width: 720px) {
  .growth-cards { grid-template-columns: 1fr 1fr; }
  .num-after { font-size: 36px; }
}

/* coverage scope map */
.scope-grid {
  display: flex; flex-direction: column;
  margin-top: 42px; border-top: 1px solid var(--line);
}
.scope-row {
  display: grid; grid-template-columns: 240px 1fr; gap: 36px;
  padding: 28px 0; border-bottom: 1px solid var(--line);
  align-items: baseline;
}
.scope-tier { display: flex; flex-direction: column; gap: 6px; }
.scope-label {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .2em;
  font-weight: 700; font-size: 15px; color: var(--white);
}
.scope-count {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .16em;
  font-weight: 600; font-size: 12px; color: var(--sky-light);
}
.scope-outlets {
  font-family: var(--serif); font-style: italic;
  font-size: clamp(18px, 2vw, 22px); line-height: 1.55; color: var(--ice);
}
.scope-outlets span:not(:last-child)::after {
  content: ' \00b7 '; color: var(--muted); margin: 0 6px; font-style: normal;
}
.first-time {
  color: var(--sky-light); margin-left: 5px; font-size: 0.58em;
  font-style: normal; font-weight: 700; vertical-align: super; line-height: 1;
}
@media (max-width: 720px) {
  .scope-row { grid-template-columns: 1fr; gap: 12px; padding: 22px 0; }
}

/* ============================================================
   BY THE NUMBERS
   ============================================================ */
.numbers { background: rgba(7, 8, 10, 0.5); }
.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px; background: var(--line); border: 1px solid var(--line); margin-bottom: 40px; }
.stat { background: var(--panel); padding: clamp(26px, 3vw, 44px) 24px; text-align: center; }
.stat .big {
  font-family: var(--cond); font-weight: 700; font-size: clamp(42px, 6vw, 78px);
  line-height: 1; color: var(--sky); margin-bottom: 10px;
}
.stat .label { font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em; font-size: 13px; color: var(--silver); }
.multiplier { font-family: var(--serif); font-style: italic; font-size: clamp(18px, 2vw, 23px); color: var(--ice); max-width: 820px; margin-bottom: 48px; }
.multiplier b { font-style: normal; color: var(--sky-light); font-family: var(--cond); font-weight: 700; letter-spacing: .02em; }

.tiers { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; max-width: 920px; }
.tier { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 18px 0; border-bottom: 1px solid var(--line); }
.tier-name { font-size: 15.5px; color: var(--silver); }
.tier-name b { color: var(--white); font-family: var(--cond); font-weight: 700; font-size: 19px; margin-right: 8px; }
.tier-reach { font-family: var(--cond); font-weight: 700; font-size: 19px; color: var(--sky); white-space: nowrap; }
.method-note { margin-top: 22px; font-size: 12.5px; color: var(--muted); max-width: 820px; line-height: 1.6; }
.method-credit { margin-top: 18px; font-family: var(--serif); font-style: italic; font-size: clamp(17px, 1.4vw, 19px); color: var(--ice); max-width: 820px; line-height: 1.5; }

/* ---------- hero with right-column creative ---------- */
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
  gap: clamp(36px, 4vw, 60px);
  align-items: stretch;
  margin-bottom: 56px;
}
/* Horizontal browser mock sitting in the hero gets the full column width */
.hero-creative.search-mock { max-width: 100%; }
/* On desktop, the browser top-aligns with the title and extends down to fill
   the full height of the headline+subhead block. */
@media (min-width: 1041px) {
  .hero-creative.search-mock {
    display: flex;
    flex-direction: column;
    height: 100%;
  }
  .hero-creative.search-mock .browser-frame {
    flex: 1 1 auto;
    display: flex;
    flex-direction: column;
    min-height: 0;
  }
  .hero-creative.search-mock .browser-viewport {
    flex: 1 1 auto;
    aspect-ratio: auto;
    min-height: 0;
  }
}
.hero-grid .hero-sub { margin-bottom: 0; }
.hero-creative { margin: 0; }
@media (max-width: 1040px) {
  .hero-grid { grid-template-columns: 1fr; align-items: start; gap: 36px; }
}

/* ---------- finding sections with subtle ad marginalia ---------- */
.finding-with-aside {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 240px);
  gap: clamp(48px, 6vw, 80px);
  align-items: start;
}
.finding-with-aside .body-copy { margin: 0; }
.finding-aside {
  margin: 0;
  padding-top: 6px; /* sit slightly below body-copy baseline */
}
.finding-aside img {
  width: 100%;
  aspect-ratio: 1 / 1;
  object-fit: cover;
  display: block;
  border: 1px solid var(--line);
  border-radius: 0;
  transition: border-color .35s ease, opacity .35s ease;
  opacity: 0.96;
}
.finding-aside:hover img { border-color: var(--sky); opacity: 1; }
.finding-aside figcaption {
  padding-top: 18px;
  border-top: 1px solid var(--line);
  margin-top: 14px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.finding-aside .creative-cat {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .18em; font-size: 10.5px; color: var(--sky);
}
.finding-aside .creative-cap {
  font-family: var(--serif); font-style: italic; font-size: 13.5px;
  color: var(--silver); line-height: 1.5;
}
@media (max-width: 920px) {
  .finding-with-aside { grid-template-columns: 1fr; }
  .finding-aside { max-width: 320px; }
}

/* ---------- PHONE MOCKUP (Instagram-feed style) ---------- */
.phone-mock {
  display: flex;
  flex-direction: column;
  width: 100%;
  max-width: 360px;
  margin: 0 auto;
  background: #0a0e12;
  border: 1px solid var(--line);
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 18px 60px rgba(0,0,0,0.45);
  transition: transform .35s ease, border-color .35s ease, box-shadow .35s ease;
}
.phone-mock:hover {
  transform: translateY(-2px);
  border-color: var(--sky);
  box-shadow: 0 24px 72px rgba(0,0,0,0.55);
}
.phone-mock-header {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 12px 14px;
  border-bottom: 1px solid var(--line);
}
.phone-mock-avatar {
  width: 32px; height: 32px;
  border-radius: 50%;
  background: #ffffff;
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
  flex-shrink: 0;
  /* Subtle inner ring like real IG avatars */
  box-shadow: inset 0 0 0 1px rgba(0,0,0,0.06);
}
.phone-mock-avatar img {
  width: 86%;
  height: auto;
  display: block;
  object-fit: contain;
}
.phone-mock-handle {
  display: flex; flex-direction: column;
  flex: 1; min-width: 0;
  line-height: 1.15;
}
.phone-mock-handle .name {
  font-family: var(--sans);
  font-size: 13px; font-weight: 600;
  color: var(--white);
  display: flex; align-items: center; gap: 4px;
}
.phone-mock-handle .name .verified {
  display: inline-block;
  width: 12px; height: 12px;
  color: var(--sky);
  flex-shrink: 0;
}
.phone-mock-handle .sponsored {
  font-family: var(--cond);
  font-size: 10px; font-weight: 600;
  color: var(--muted);
  letter-spacing: .12em; text-transform: uppercase;
  margin-top: 2px;
}
.phone-mock-more {
  width: 18px; height: 18px; color: var(--muted);
  display: flex; align-items: center; justify-content: center;
  font-size: 18px; line-height: 1;
}
.phone-mock-image { display: block; width: 100%; height: auto; }
.phone-mock-actions {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 12px 14px 14px;
}
.phone-mock-actions svg {
  width: 22px; height: 22px;
  stroke: var(--silver);
  fill: none;
  stroke-width: 1.8;
  opacity: 0.85;
}
.phone-mock-actions .spacer { flex: 1; }
.phone-mock-cap {
  padding: 0 14px 14px;
  display: flex; flex-direction: column; gap: 6px;
}
.phone-mock-cap .cat {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .16em; font-size: 10px; color: var(--sky);
}
.phone-mock-cap .cap {
  font-family: var(--serif); font-style: italic; font-size: 13px;
  color: var(--silver); line-height: 1.45;
}

/* Phone mocks in hero — slightly larger, less padding above */
.hero-creative .phone-mock { max-width: 360px; }

/* When phone-mock-cap is a SIBLING of phone-mock (Facebook variant), style it
   as a standalone case-study caption rather than chrome on the mockup. */
.hero-creative > .phone-mock-cap,
.phone-mock-pair > .phone-mock-cap,
figure > .phone-mock + .phone-mock-cap {
  padding: 14px 4px 0;
  display: flex;
  flex-direction: column;
  gap: 6px;
  max-width: 360px;
}
.hero-creative > .phone-mock-cap .cat,
figure > .phone-mock + .phone-mock-cap .cat {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .18em; font-size: 10.5px; color: var(--sky);
}
.hero-creative > .phone-mock-cap .cap,
figure > .phone-mock + .phone-mock-cap .cap {
  font-family: var(--serif); font-style: italic; font-size: 13.5px;
  color: var(--silver); line-height: 1.5;
}

/* =========================================================
   SEARCH MOTION GRAPHIC — typing → results → landing page
   Loops every 12 seconds. Pure CSS.
   ========================================================= */
.search-mock-wrap {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 480px);
  gap: clamp(40px, 5vw, 72px);
  align-items: center;
  margin-top: 48px;
}
.search-mock {
  margin: 0;
  width: 100%;
  max-width: 480px;
}
.search-mock figcaption {
  padding-top: 18px;
  display: flex; flex-direction: column; gap: 6px;
}
.search-mock figcaption .cat {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .18em; font-size: 10.5px; color: var(--sky);
}
.search-mock figcaption .cap {
  font-family: var(--serif); font-style: italic; font-size: 13.5px;
  color: var(--silver); line-height: 1.5;
}

.browser-frame {
  width: 100%;
  background: #ffffff;
  border: 1px solid #dadde1;
  border-radius: 10px;
  overflow: hidden;
  box-shadow: 0 18px 60px rgba(0,0,0,0.4);
}
.browser-chrome {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 10px 14px;
  background: #f0f1f4;
  border-bottom: 1px solid #e2e4e7;
}
.window-dots { display: flex; gap: 6px; flex-shrink: 0; }
.window-dots span {
  display: block;
  width: 11px; height: 11px;
  border-radius: 50%;
}
.window-dots span:nth-child(1) { background: #ff5f57; }
.window-dots span:nth-child(2) { background: #febc2e; }
.window-dots span:nth-child(3) { background: #28c840; }
.address-bar {
  flex: 1;
  background: #ffffff;
  border-radius: 6px;
  padding: 6px 12px;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12px;
  color: #5f6368;
  height: 26px;
  display: flex;
  align-items: center;
  overflow: hidden;
  position: relative;
}
.address-bar .lock {
  margin-right: 6px;
  opacity: 0.5;
}
.address-bar .addr {
  position: absolute;
  left: 30px;
  right: 12px;
  opacity: 0;
  animation: addrCycle 12s infinite;
}
.address-bar .addr-1 { animation-delay: 0s; }
.address-bar .addr-2 { animation-delay: 4s; }
.address-bar .addr-3 { animation-delay: 7.5s; }
@keyframes addrCycle {
  0%, 30% { opacity: 1; }
  33%, 100% { opacity: 0; }
}

.browser-viewport {
  position: relative;
  width: 100%;
  aspect-ratio: 3 / 2;
  background: #ffffff;
  overflow: hidden;
}
.stage {
  position: absolute;
  inset: 0;
  opacity: 0;
  animation: stageCycle 12s infinite;
}
.stage-1 { animation-delay: 0s; }
.stage-2 { animation-delay: 4s; }
.stage-3 { animation-delay: 7.5s; }
@keyframes stageCycle {
  0%, 30% { opacity: 1; }
  33%, 100% { opacity: 0; }
}

/* ----- Stage 1: Google search ----- */
.g-page {
  display: flex; flex-direction: column;
  align-items: center; justify-content: center;
  height: 100%;
  padding: 0 24px;
  background: #ffffff;
}
.g-logo {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-weight: 500;
  font-size: 48px;
  margin-bottom: 36px;
  display: flex;
  letter-spacing: -2px;
}
.g-logo span:nth-child(1) { color: #4285F4; }
.g-logo span:nth-child(2) { color: #EA4335; }
.g-logo span:nth-child(3) { color: #FBBC05; }
.g-logo span:nth-child(4) { color: #4285F4; }
.g-logo span:nth-child(5) { color: #34A853; }
.g-logo span:nth-child(6) { color: #EA4335; }
.g-searchbar {
  width: 100%;
  max-width: 360px;
  padding: 12px 18px;
  border: 1px solid #dfe1e5;
  border-radius: 24px;
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 15px;
  color: #202124;
  box-shadow: 0 1px 6px rgba(32,33,36,.08);
}
.g-searchbar .g-icon {
  width: 18px; height: 18px;
  color: #9aa0a6;
  flex-shrink: 0;
}
.g-searchbar .typed-wrap {
  flex: 1;
  display: flex;
  align-items: center;
  min-height: 20px;
  position: relative;
}
.g-searchbar .typed {
  display: inline-block;
  overflow: hidden;
  white-space: nowrap;
  width: 0;
  animation: typeText 12s steps(25, end) infinite;
}
@keyframes typeText {
  0% { width: 0; }
  5% { width: 0; }
  25% { width: 24ch; }
  33% { width: 24ch; }
  34%, 100% { width: 0; }
}
.g-searchbar .caret {
  display: inline-block;
  width: 1.5px; height: 18px;
  background: #4285F4;
  margin-left: 1px;
  animation: blink 1s steps(1, end) infinite;
}
@keyframes blink {
  0%, 50% { opacity: 1; }
  51%, 100% { opacity: 0; }
}

/* ----- Stage 2: Google results ----- */
.g-results-page {
  height: 100%;
  background: #ffffff;
  overflow: hidden;
}
.g-results-header {
  display: flex;
  align-items: center;
  gap: 16px;
  padding: 14px 20px;
  border-bottom: 1px solid #ebedf0;
}
.g-logo-mini {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-weight: 500;
  font-size: 22px;
  display: flex;
  letter-spacing: -1px;
}
.g-logo-mini span:nth-child(1) { color: #4285F4; }
.g-logo-mini span:nth-child(2) { color: #EA4335; }
.g-logo-mini span:nth-child(3) { color: #FBBC05; }
.g-logo-mini span:nth-child(4) { color: #4285F4; }
.g-logo-mini span:nth-child(5) { color: #34A853; }
.g-logo-mini span:nth-child(6) { color: #EA4335; }
.g-search-mini {
  flex: 1;
  padding: 8px 14px;
  border: 1px solid #dfe1e5;
  border-radius: 24px;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 13px;
  color: #202124;
}
.g-results-tabs {
  display: flex;
  gap: 24px;
  padding: 8px 20px;
  border-bottom: 1px solid #ebedf0;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12px;
}
.g-results-tabs span {
  color: #5f6368;
  padding: 6px 0;
}
.g-results-tabs span:first-child {
  color: #1a73e8;
  border-bottom: 2px solid #1a73e8;
  font-weight: 500;
}
.g-results {
  padding: 16px 20px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.g-ad {
  position: relative;
  animation: pulseAd 12s ease-in-out infinite;
}
@keyframes pulseAd {
  0%, 36% { transform: scale(1); box-shadow: 0 0 0 0 rgba(26,115,232,0); }
  42% { transform: scale(1.015); box-shadow: 0 0 0 4px rgba(26,115,232,0.18); }
  48%, 60% { transform: scale(1); box-shadow: 0 0 0 0 rgba(26,115,232,0); }
}
.g-ad-tag {
  display: inline-block;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 11px;
  font-weight: 700;
  color: #202124;
  margin-bottom: 4px;
}
.g-ad-url {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12px;
  color: #202124;
  margin-bottom: 2px;
  display: flex;
  align-items: center;
  gap: 6px;
}
.g-ad-favicon {
  width: 16px; height: 16px;
  border-radius: 50%;
  background: #0F1D3D;
  display: inline-flex;
  align-items: center; justify-content: center;
  font-size: 8px; color: #4683B4; font-weight: 700;
  flex-shrink: 0;
  overflow: hidden;
}
.g-ad-favicon img { width: 80%; height: auto; }
.g-ad-title {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 17px;
  font-weight: 400;
  color: #1a0dab;
  line-height: 1.3;
  margin: 4px 0 4px;
  cursor: pointer;
}
.g-ad-desc {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 13px;
  color: #4d5156;
  line-height: 1.42;
}
.g-organic {
  opacity: 0.45;
}
.g-organic-url {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12px;
  color: #202124;
  margin-bottom: 2px;
}
.g-organic-title {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 15px;
  font-weight: 400;
  color: #1a0dab;
  line-height: 1.3;
  margin: 2px 0 4px;
}
.g-organic-desc {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12.5px;
  color: #4d5156;
  line-height: 1.4;
}

/* Cursor overlay clicks the ad before transition to stage 3 */
.click-cursor {
  position: absolute;
  width: 16px; height: 22px;
  pointer-events: none;
  opacity: 0;
  z-index: 5;
  animation: clickCursor 12s infinite;
}
.click-cursor svg { width: 100%; height: 100%; filter: drop-shadow(0 2px 4px rgba(0,0,0,0.3)); }
@keyframes clickCursor {
  0%, 36% { opacity: 0; top: 30%; left: 70%; }
  40% { opacity: 1; top: 42%; left: 50%; }
  46% { opacity: 1; top: 38%; left: 25%; transform: scale(1); }
  48% { opacity: 1; top: 38%; left: 25%; transform: scale(0.8); }
  50% { opacity: 1; top: 38%; left: 25%; transform: scale(1); }
  62%, 100% { opacity: 0; }
}

/* ----- Stage 3: Belev Echad homepage ----- */
.be-page {
  height: 100%;
  background: #f4f6fa;
  display: flex; flex-direction: column;
  font-family: 'DM Sans', system-ui, sans-serif;
}
.be-nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 22px;
  background: #0F1D3D;
}
.be-nav-logo {
  display: flex;
  align-items: center;
  gap: 8px;
}
.be-nav-logo img { width: 28px; height: 28px; background: #fff; border-radius: 50%; padding: 4px; }
.be-nav-logo span {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: .12em;
  color: #fff;
  text-transform: uppercase;
}
.be-nav-cta {
  padding: 8px 18px;
  background: #4683B4;
  color: #fff;
  border-radius: 4px;
  font-weight: 700;
  font-size: 11px;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.be-hero {
  flex: 1;
  position: relative;
  background: linear-gradient(135deg, #0F1D3D 0%, #1c3568 100%);
  padding: 32px 22px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  color: #fff;
}
.be-hero::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 25% 35%, rgba(70,131,180,0.25) 0%, transparent 55%),
    radial-gradient(circle at 80% 75%, rgba(22,62,211,0.18) 0%, transparent 55%);
  pointer-events: none;
}
.be-hero-content { position: relative; z-index: 1; }
.be-eyebrow {
  display: block;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 10px; font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .22em;
  color: #4683B4;
  margin-bottom: 14px;
}
.be-headline {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-weight: 800;
  font-size: 28px;
  line-height: 1.08;
  margin-bottom: 14px;
  color: #fff;
}
.be-headline .accent { color: #4683B4; }
.be-subhead {
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 13px;
  line-height: 1.5;
  color: rgba(255,255,255,0.85);
  margin-bottom: 22px;
  max-width: 340px;
}
.be-cta-big {
  display: inline-block;
  padding: 14px 26px;
  background: #4683B4;
  color: #fff;
  font-family: 'DM Sans', system-ui, sans-serif;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  border-radius: 4px;
  text-decoration: none;
  box-shadow: 0 6px 24px rgba(70,131,180,0.35);
  animation: ctaGlow 12s infinite;
}
@keyframes ctaGlow {
  0%, 65% { box-shadow: 0 6px 24px rgba(70,131,180,0.35); }
  72% { box-shadow: 0 6px 32px rgba(70,131,180,0.7); }
  85%, 100% { box-shadow: 0 6px 24px rgba(70,131,180,0.35); }
}

@media (max-width: 960px) {
  .search-mock-wrap { grid-template-columns: 1fr; }
  .search-mock { max-width: 480px; margin: 0 auto; }
}

/* =========================================================
   FACEBOOK AD VARIANT — light theme, FB chrome
   ========================================================= */
.phone-mock--fb {
  background: #ffffff;
  border: 1px solid #dadde1;
  border-radius: 10px;
  color: #050505;
  box-shadow: 0 14px 48px rgba(0,0,0,0.35);
}
.phone-mock--fb:hover {
  border-color: #b0b3b8;
  box-shadow: 0 20px 60px rgba(0,0,0,0.45);
}
.fb-header {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  padding: 12px 12px 8px;
}
.fb-avatar {
  width: 40px; height: 40px;
  border-radius: 50%;
  background: #fff;
  flex-shrink: 0;
  overflow: hidden;
  box-shadow: inset 0 0 0 1px rgba(0,0,0,0.08);
  display: flex; align-items: center; justify-content: center;
}
.fb-avatar img {
  width: 86%; height: auto; display: block;
}
.fb-handle {
  display: flex;
  flex-direction: column;
  flex: 1;
  min-width: 0;
  line-height: 1.2;
  padding-top: 2px;
}
.fb-name {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 700;
  color: #050505;
}
.fb-sponsored {
  font-family: var(--sans);
  font-size: 12px;
  color: #65676b;
  margin-top: 2px;
  display: flex;
  align-items: center;
  gap: 4px;
}
.fb-sponsored svg {
  width: 12px; height: 12px;
  display: inline-block;
  flex-shrink: 0;
}
.fb-more {
  color: #65676b;
  font-size: 18px;
  line-height: 1;
  padding: 4px 6px 0;
  font-weight: 700;
}
.fb-caption {
  padding: 0 14px 12px;
  font-family: var(--sans);
  font-size: 14px;
  color: #050505;
  line-height: 1.38;
}
.phone-mock--fb .phone-mock-image { border-top: 1px solid #ebedf0; }
.fb-link-card {
  display: flex;
  align-items: center;
  gap: 12px;
  padding: 12px 14px;
  background: #f2f4f7;
  border-bottom: 1px solid #ebedf0;
}
.fb-link-card-text {
  flex: 1;
  min-width: 0;
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.fb-domain {
  font-family: var(--sans);
  font-size: 11px;
  color: #65676b;
  text-transform: uppercase;
  letter-spacing: .05em;
}
.fb-headline {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 700;
  color: #050505;
  line-height: 1.25;
}
.fb-cta {
  background: #e4e6eb;
  color: #050505;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 13px;
  padding: 8px 14px;
  border-radius: 6px;
  flex-shrink: 0;
  text-decoration: none;
  white-space: nowrap;
}
.fb-cta:hover { background: #d4d6db; }
.fb-actions {
  display: flex;
  align-items: center;
  justify-content: space-around;
  padding: 4px 0 8px;
}
.fb-actions .action {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 8px 12px;
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 600;
  color: #65676b;
  cursor: pointer;
}
.fb-actions svg {
  width: 18px; height: 18px;
  fill: none;
  stroke: #65676b;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

/* Phone-mock pair (A/B comparison) */
.phone-mock-pair {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(28px, 4vw, 56px);
  justify-items: center;
  max-width: 880px;
  margin-top: 36px;
}
.phone-mock-pair .phone-mock { max-width: 340px; }
@media (max-width: 720px) {
  .phone-mock-pair { grid-template-columns: 1fr; gap: 36px; }
}

/* ---------- creative grid (Belev case study) ---------- */
.creative-grid {
  display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px;
  margin-top: 36px;
}
/* Two-up A/B comparison variant */
.creative-grid.creative-grid--ab {
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(20px, 3vw, 36px);
  max-width: 920px;
}
.creative-card { margin: 0; display: flex; flex-direction: column; }
.creative-card img {
  width: 100%; aspect-ratio: 1 / 1; object-fit: cover; display: block;
  border: 1px solid var(--line); border-radius: 4px;
  transition: transform .35s ease, border-color .35s ease;
}
.creative-card:hover img { transform: scale(1.02); border-color: var(--sky); }
.creative-card figcaption { padding-top: 12px; display: flex; flex-direction: column; gap: 4px; }
.creative-cat {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .14em; font-size: 11px; color: var(--sky);
}
.creative-cap {
  font-family: var(--serif); font-style: italic; font-size: 14px;
  color: var(--silver); line-height: 1.4;
}

@media (max-width: 1080px) {
  .creative-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 640px) {
  .creative-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ============================================================
   BOTTOM LINE / CTA
   ============================================================ */
.bottomline { text-align: center; }
.bottomline .wrap { max-width: 900px; }
.bottomline .lede { margin-inline: auto; text-align: center; margin-bottom: 40px; font-size: clamp(22px, 3vw, 34px); color: var(--white); font-style: normal; font-family: var(--cond); font-weight: 700; text-transform: uppercase; line-height: 1.1; }
.bottomline p { color: var(--silver); font-size: 18px; margin-inline: auto; margin-bottom: 36px; max-width: 680px; }

/* Bottom Line statement block — powerful display treatment */
.bottomline .bl-statement { max-width: 900px; margin: 12px auto 22px; text-align: center; }
.bottomline .bl-line-1, .bottomline .bl-line-2 {
  font-family: var(--cond); font-weight: 700; text-transform: uppercase;
  letter-spacing: .005em; line-height: 1.04; margin: 0;
  font-size: clamp(34px, 5.4vw, 64px); max-width: none;
}
.bottomline .bl-line-1 { color: var(--muted); }
.bottomline .bl-line-2 { color: var(--white); margin-top: 14px; }
.bottomline .bl-line-2 .hl {
  color: var(--sky-light); font-family: var(--serif); font-style: italic;
  text-transform: none; font-weight: 500; letter-spacing: 0;
}
.bottomline .bl-body {
  max-width: 700px; margin: 22px auto 8px; text-align: center;
  color: var(--ice); font-size: clamp(20px, 1.9vw, 23px); line-height: 1.6;
}
.bottomline .bl-body em {
  font-family: var(--serif); font-style: italic; color: var(--sky-light); font-weight: 500;
}
.bottomline .closing-line { margin-top: 28px; margin-bottom: 28px; }
.bottomline .bl-credit {
  margin: 22px auto 0; max-width: 640px; text-align: center;
  font-family: var(--serif); font-style: italic; font-weight: 500;
  font-size: clamp(19px, 1.7vw, 22px); line-height: 1.5; color: var(--ice);
}
.bottomline .closing-line .hl-we {
  color: var(--sky-light); font-family: var(--serif); font-style: italic;
  text-transform: none; font-weight: 500; letter-spacing: 0;
}
.btn-blue {
  display: inline-block; font-family: var(--cond); font-size: 14px; letter-spacing: .16em;
  text-transform: uppercase; font-weight: 700; color: #fff; background: var(--sky);
  padding: 18px 44px; transition: background .2s;
}
.btn-blue:hover { background: var(--sky-light); }
.cta-sub {
  font-family: var(--serif); font-style: italic; font-size: clamp(17px, 2vw, 22px);
  line-height: 1.45; color: var(--ice); max-width: 620px; margin: 0 auto 34px;
}
.cta-actions { display: flex; align-items: center; justify-content: center; gap: 24px; flex-wrap: wrap; }
.cta-tel {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em;
  font-weight: 600; font-size: 13px; color: var(--muted); transition: color .2s;
}
.cta-tel:hover { color: var(--sky-light); }

/* ============================================================
   FOOTER
   ============================================================ */
.foot { border-top: 1px solid var(--line); padding-block: 52px; }
.foot .wrap { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.foot-contact { font-family: var(--cond); letter-spacing: .1em; text-transform: uppercase; font-size: 13px; color: var(--muted); display: flex; gap: 26px; flex-wrap: wrap; }
.foot-contact a { color: var(--silver); }
.foot-contact a:hover { color: var(--sky-light); }

/* ============================================================
   LIGHTBOX
   ============================================================ */
.lightbox {
  position: fixed; inset: 0; z-index: 100; display: none;
  align-items: center; justify-content: center; padding: 4vh 4vw;
  background: rgba(5, 6, 8, 0.94); backdrop-filter: blur(6px);
}
.lightbox.open { display: flex; }
.lightbox-stage { display: flex; flex-direction: column; gap: 16px; max-height: 84vh; max-width: 100%; overflow-y: auto; align-items: center; }
.lightbox-stage img { max-width: 100%; max-height: 84vh; object-fit: contain; border: 1px solid var(--line-strong); }
.lightbox-cap {
  position: absolute; bottom: 22px; left: 0; right: 0; text-align: center;
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em;
  font-size: 13px; color: var(--silver);
}
.lightbox-close {
  position: absolute; top: 22px; right: 28px; width: 44px; height: 44px;
  background: none; border: 1px solid var(--line-strong); color: var(--warm);
  font-size: 26px; line-height: 1; cursor: pointer; transition: border-color .2s;
}
.lightbox-close:hover { border-color: var(--sky); }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1024px) {
  .tiers { grid-template-columns: 1fr; }
}
@media (max-width: 760px) {
  .approach-grid { grid-template-columns: 1fr; }
  .stat-grid { grid-template-columns: 1fr 1fr; }
  .event-reach { text-align: left; }
  .nav-logo .m1, .nav-logo .m2 { font-size: 20px; }
}
@media (max-width: 460px) {
  .stat-grid { grid-template-columns: 1fr; }
  .stack { grid-template-columns: 1fr 1fr; }
  .clip-headline { font-size: 13px; }
}